FOMO

Fear of Missing Out  

Role: User Experience, User Researcher, Problem Analysis, Visualiser, Prototyping

Service Design, Digital & Technology

encourage and engage people to go to events near them?

Sometimes it can be hard to know about everything that’s going on in your local area, or to remain committed and motivated to attend the events you can nd. From meetup groups, pop up events, temporary displays, volunteering opportunities, community events or speci c artists/genres performances.

So, how would I use different touchpoints to encourage and engage people to go to events near them? 

FOMO (or Fear of Missing Out) as “Anxiety that an exciting or interesting event may currently be happening elsewhere; often brought to our attention by posts seen on a social media website.” (Oxford Dictionaries: 2013) 

OVERVIEW

From Eventbrite survey. 78% of Millennials (de ned as people who born in between 1980 and 1996, aged 18 to 35 years in 2015) choose to purchase on experiences more than things. 72% say that they would prefer to purchase more on experiences next year. 'FOMO' drives millennials’ experiential appetite: Nearly 7 in 10 (69%) millennials experience FOMO. In a world where life experiences are broadcasted across social media, the fear of missing out drives millennials to show up, share and engage. 

WHO ARE MILLENNIALS?

The first group of Digital Natives and the largest group who surpassed baby boomer in 2015. $1.3 trillion spending in direct annual spending. They focus on Digital Discovery and Crowdsourced Recommendation. Their purchasing power in US increased dramatically to over $1 trillion and they spend over £419,556,233 each month in the UK on attending live events. 

MIllennials’ behaviour are impatience, Experiential and Exploratory Learners. They opt for the convenience and flexibility. And, expecting more Choices; more selectivity. They prefer Personalization and Customization. (Richard, 2006)

PERSONA